Question

Topic: Taglines/Names

Business Name & Tag Line

Posted by Anonymous on 1/18/2016 at 4:16 PM ET 125 Points
Have a plumbing and heating business name of town we are located in which is resort community and few winter residents. To survive, We need to expand service area and need name for advertising.
Business focus: repairs, renovations, oil and radiant heating, water filtration and energy saving on demand water heaters, gas piping
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/18/2016 at 5:06 PM Member
    Are you wanting to change your business name to attract more attention? Unless your existing name has negative connotations, I wouldn't recommend that action - since you've already developed some name recognition. A tagline may help. Or, a clear statement of how you differ from the competition - for your advertising. How ARE you different? Why would someone want to call you instead of your competition?
  • Posted on 1/18/2016 at 6:48 PM Author
    Yes to attract more attention in NEW area to us. We are different because we stress more personal attention to our existing customers. Need to let potential new customer know ,,then maybe they would give us a try rather then competition,
  • Posted on 1/23/2016 at 6:08 PM Author
    Hello again everyone. Disappointed in answer received but I think answered questions to explain. Would very much appreciate any other ideas/responses. I thought of Platinum Plumbing ? A List Plumbers ? Plumbing Pros ? Plumbing MD ?
  • Posted by Shelley Ryan on 3/15/2016 at 7:40 PM Moderator
    Everyone, this newcomer did respond to Jay's questions but never received additional suggestions. Would anyone care to contribute ideas?

    Shelley
    MarketingProfs
  • Posted by Shelley Ryan on 3/29/2016 at 3:06 PM Moderator
    Hi Everyone,

    I am closing this question and refunding the Asker's points since there hasn't been much recent activity.

    Shelley
    MarketingProfs
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