Question

Topic: Taglines/Names

Globe Flower Products

Posted by varungupta5119 on 1/13/2016 at 10:10 AM ET 125 Points
i want a tagline that suits my product.my product is of tissue,face tissue and other hygienic product.it should be related to freshness and customer satisfaction......tagline should be very catchy and original ....
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RESPONSES

  • Posted on 1/13/2016 at 11:02 AM Accepted
    Does the product have a brand name? If so, what is it?

    Why do you think you want a tagline? And why "catchy?"

    Who is your primary target audience? Where? Why and when do they buy products like yours? What is the key benefit they expect?
  • Posted by varungupta5119 on 1/13/2016 at 11:13 AM Author
    my brand name is globe flower tissue products
    because tagline tells many things about your product
    we provide them with best quality,fresh,sustainable products
    tagline should be mainly focused for people using face tissues as it should be very pure and fresh
    its freshness is long lasting
  • Posted by varungupta5119 on 1/13/2016 at 1:27 PM Author
    please reply ....i want it fast
  • Posted on 1/13/2016 at 1:56 PM Moderator
    I'm afraid I don't really understand what your product is/does. Is it regular facial tissue? Is it scented like a flower? Is it shaped/crumpled to resemble a flower? Does it look like a globe? Is it for decorative purposes, or does it provide a function of some kind? Who buys it? Where?

    When you say "long-lasting freshness" what do you mean? Is the product meant to stick around for a long time? Usually facial tissue is discarded immediately after use.

    When you say it's "very pure," what does that mean? Pure what?

    The best way to get a fast response is to give us full information up-front. Otherwise we lose time asking for clarification.

    I'm afraid we'll need more details if we're to help you on this one.
  • Posted by Gary Bloomer on 1/13/2016 at 7:52 PM Member
    "very catchy and original" why?
  • Posted by varungupta5119 on 1/15/2016 at 4:45 AM Author
    bhai tu chod ...tumse naa ho paega
  • Posted on 1/15/2016 at 1:54 PM Moderator
    Can you provide an English translation?
  • Posted by Gary Bloomer on 1/16/2016 at 11:04 AM Accepted
    I asked my question in order to help you focus on details.

    According to Google Translate: "bhai tu chod ...tumse naa ho paega" is Hindi, which translates as "Brother you do not you will leave …".

    Really? If you truly want help, you might want to reign in that snippy, passive aggressive tone.

    A tag line's catchiness or originality has little to do with its ability to drive sales. Tag lines are meant to position; they are meant to elevate, they are meant to help a product stand out, and to be memorable. In most crowded market places, there is little (if anything) in the traits of either freshness or customer satisfaction to help a product stand out because both terms lack substance, power, meaning, and social stickiness.

    What evidence do you have that a tagline "related to freshness and customer satisfaction" will in any way help your customers or drive sales?

    Which three things do your clients believe are the most important in their daily lives about their use of your product?

    You must KNOW these things.

    You must NOT guess.

    You must not THINK you know.

    You must ASK and you must KNOW.

    Only then will you be in a position to move forward with the creation of a tag line that pulls its weight.
  • Posted by Shelley Ryan on 2/24/2016 at 5:49 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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