Question
Topic: Strategy
Urgent!! Best Way To Reach Out To Big Consumer Brands?
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I have a Q&A (sports related) app on Android for the Indian market for which I need to get big consumer brand advertisers like Pepsi, Kingfisher (leading beer brand in India) etc. Launch date of the app is 5th March 2016.
The targeted demographics are:
Men from age group of 16-32
Locality : Top metro cities in India
Interests : Cricket
The app hasn't even launched yet and since I can't show traction now, I'm proposing a pay per click pricing plan at very nominal rates for the advertisements (rather than PPI). It's a new way of running PPC campaigns and is not through ADMOB.
I only intend to have top 5 brands to be advertised which gives them the exclusivity. I'm giving them targeted audience of cricket fans which these brands are already targeting through various channels like on site ads (on match grounds) and TV ads.
Through this PPC pricing plan, we estimate a minimum billing of USD 50,000 (INR converted in USD) per brand and hence we need to target big brands who'd be willing to allocate such budget at the same time not bind themselves to us by hedging their risk through the PPC pricing plan (they only pay for what they get) since we don't have any traction yet.
What is the best and the fastest route to the marketing head's cabin for such an app advertisement?
Is there anything else one could do besides:
1. Talking to them on LinkedIn
2. Getting in touch with them through twitter
3. Sending an email through their website
4. Cold calling the head office asking them to connect me to the marketing head.