Question

Topic: Taglines/Names

Searching For Tagline

Posted by jastraets on 1/5/2016 at 12:06 PM ET 250 Points
In the process of re branding a Bowling Center with 2 bars & grill. Just completed a major update/remodel inside & out. The new name is "Pindustry". One of the bars has a warehouse look to it. We are in the Detroit area, it was once home to the most bowling centers, and auto factories, now most are closing down, or have closed. We want to remove the old stigma of bowling alleys, and attract the new casual bowler for food, fun & drinks. We also would like to promote corporate team building events.
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  • Posted on 1/5/2016 at 4:24 PM Accepted
    I'd suggest conducting interviews with prospective customers (i.e., your target audience) and listening carefully to the words they use and the reasons they give for enjoying bowling, what other kinds of recreation they enjoy (and why), and how they would describe a perfect night out with friends.

    Take great notes, and don't lead the witness. Just ask your questions and let them talk. You will be amazed at the ideas (for a tagline) that come out. Do this 10-12 times with different people, and you'll be ready to create the tagline. If you are not, share the notes with us, and we'll do it for sure.
  • Posted by Shelley Ryan on 2/23/2016 at 5:30 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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