Question

Topic: Taglines/Names

Name Needed For Dog Training Business

Posted by megg.j.porter on 1/2/2016 at 4:29 PM ET 250 Points
We are two dog trainers currently looking at stepping out on our own and hanging our own shingle. We are both CPDT-KA's and very experienced, and this is the logical next step for us. We are really struggling on coming up with a name. Here are a few we have liked:

Sit-Stay-Love (already in use in other states)
Sit Happens (already in use everywhere)
Tomcat Dog Training (our dogs initials, just not sure it works)
Leashed Manners (our initials are L & M)

We like the idea of incorporating our initials, or some kinds of cues. We are both force free trainers and will be focusing on in home lessons. We appreciate any help or advice we can get!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/2/2016 at 4:56 PM Accepted
    What area/region will you be working in?
    How will you be different from other trainers in your area?
    Who will be your ideal client? Why?
  • Posted on 1/2/2016 at 5:07 PM Accepted
    It's important to answer Jay's questions.

    One thing I would NOT do is compromise an otherwise good business name by allowing your personal stuff to interfere. Initials, pets' names, your names, etc. are indulgences that are totally irrelevant to your target audience. You are much better off not trying to be cute, and focusing instead on communicating your unique benefit-oriented positioning.

    More about positioning here: https://bit.ly/myLkKm

    Positioning/naming for small businesses here: https://bit.ly/1R3Rv3a
  • Posted by megg.j.porter on 1/2/2016 at 5:48 PM Author
    Jay.
    We will be in the Austin, TX area, but we don't want to get too location specific. It is likely that within a couple of years one of us will move out of state and we want the business to be able to branch markets with us.
    Our main difference is our technique. We will be one of the few teams of force free trainers in Austin. We also have more experience than most in our area in dog behavior.
    Our target clients are people with dogs who need help coexisting. We specialize in reactive and fearful dogs, but are also looking to keep basic obedience and puppy clients. Anyone who wants to be able to better communicate with their dog basically.

    We are not too attached to the idea of our initials or our dogs initials being the the name, it was just a couple of ideas we came up with.
  • Posted on 1/2/2016 at 6:31 PM Moderator
    So what is the key benefit for your prospective customer? How does "force free" make their lives better? Why should they care? And how/why should they care about how much experience you've had? Does it correlate with the benefit they'll realize?
  • Posted by megg.j.porter on 1/2/2016 at 6:53 PM Author
    Being force free trainers means that we do not use pain, intimidation or fear to teach. This means we do not use prong, choke, or shock collars. This benefits our customer because we are using scientifically sound methods to teach their dogs. It also means there is minimal risk of fallout from training and their dog will be happy and healthy and well behaved. Our experience sets us apart from the competition and makes us more valuable to them as clients, as we will be able to provide a higher quality of information and training than our competition. Really the benefit of all of it boils down to a higher quality service, and happy well trained dogs.
  • Posted by Jay Hamilton-Roth on 1/3/2016 at 7:49 AM Member
    Compassionate K9 (Trainers)
    Merciful Mutts (Training)
  • Posted by Shelley Ryan on 2/23/2016 at 5:28 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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