Taglines/Names - Antebellum Charm from haircutannie: MarketingProfs Question 44838

Topic: Taglines/Names

Antebellum Charm

Posted by haircutannie on 12/29/2015 at 6:34 PM ET 125 Points

Do you think this name for a southern antique booth is racist? I'm trying to find a historical type name for a booth in Charleston SC?

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Posted by Gary Bloomer on 12/29/2015 at 7:43 PM Accepted

How is it racist?
Posted by haircutannie on 12/29/2015 at 7:53 PM Author

Well a lot of people associate Antebellum with slavery
Posted by Jay Hamilton-Roth on 12/29/2015 at 8:54 PM Accepted

If that's the association people make, then in their eyes, it is racist.
Why not pick a neutral name, such as Charlie O's Antiques?
Posted on 12/30/2015 at 2:43 PM Accepted

For precisely the reason Gary mentions, I'd avoid using "antebellum." It may not be racist literally, but it probably will have at least a subtle influence on how some people react. Why take that risk? There are other names you can use that will be just as effective for positioning your business.
Posted by haircutannie on 12/30/2015 at 3:05 PM Author

I want a Southern name for my antiques business. I have vintage linens and crystal
Posted on 12/30/2015 at 6:16 PM Moderator

Soul of the South
Vintage Linens and Crystal
Posted by Shelley Ryan on 2/22/2016 at 5:03 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs