Question

Topic: Taglines/Names

New Name For Ladies Night/day In/out!

Posted by pureromancebysarahlowrey on 12/27/2015 at 12:05 PM ET 250 Points
I hold and help women plan parties for women 18&up. I hear the same thing always being used as ladies night in or girls night out. I personally feel it is a huge turn off and could be effecting my business. so I need a general name I can use to promote a girls night in or ladies night out without saying the same thing as all the other company's that promote the similar thing. I want to stand out get the message across that yes it is just for ladies day or night whatever but still keeping it very classy. Any ideas would be AMAZING! Thank you for taking the time to read/help me out!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/27/2015 at 8:55 PM Accepted
    What type of parties? At what type of venue? How classy is the event (if the name is classier than the event, then you'll annoy a lot of women)? Are these professional events, lecture events, social events, dating events, or something else? Will any men be in attendance?
  • Posted on 12/28/2015 at 6:09 PM Accepted
    What makes your events unique? If they really are no different from other events, then a new name -- catchy or not -- won't save you. Women are smart. You can't fool them with a clever name.

    Can you help us understand your target audience and the unique benefit promise you offer?
  • Posted by jstiles on 12/30/2015 at 7:27 PM Accepted
    Judging by your screen name Id say you are hosting adult ladies parties. I am guessing you follow the popular model of finding a client who wants to have the event in their home and invite a bunch of friends to your presentation so they can drink wine and buy your products. The products and the attributes (high quality, discount, etc) and even your branding should all be considered here. But in the interest of time we will make some broad assumptions and if this is all accurate maybe focus more on the event benefits than the night activities?

    Firestarter
    Romance rekindled. A ladies workshop.



  • Posted by Shelley Ryan on 2/22/2016 at 4:58 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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