Question

Topic: Strategy

Marketing An Online Medical Store

Posted by d_gadodia on 12/16/2015 at 3:25 AM ET 125 Points
We are an Online Medical Store Based out of a Tier 2 city in India.When we Started operating December Last Year we got a lot of attention from the people in our City and from the neighbouring cities as well.However the Budget for Advertising cannot be the same throughout the year.As in when we launched the Store we had a larger Budget and since then we have reduced hoping to get some Mouth to Mouth Publicity from our consumers(Who are extremely happy with the services that we provide).Another problem is that people hesitate to order for the first time.Once they have used our services they rarely drop.What form of Publicity can be useful to encourage people to try our services for the first time.




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RESPONSES

  • Posted by Mike Steffes on 12/16/2015 at 7:34 AM Accepted
    Reduce the perceived risk.
    Here is one way to do that: If you have any customers whose name people would recognize, try to get testimonials from them. If not, still include testimonials in any advertising that you are able to afford.
  • Posted by d_gadodia on 12/16/2015 at 7:55 AM Author
    Thank You! This looks to be very HelpFul.
  • Posted by Jay Hamilton-Roth on 12/16/2015 at 8:19 AM Accepted
    I agree that testimonials would be a good approach.
    Do you pay for referrals (refer-a-friend)?
  • Posted by cookmarketing@gmail. on 12/18/2015 at 3:05 PM Accepted
    Adding to above, with Word Of Mouth being that important, expand on Mr. Hamilton-Roth's idea - offer something to established customer who refers to a new customer, new customer orders, established customer receives a small thank you
  • Posted by Shelley Ryan on 2/22/2016 at 3:22 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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