Question

Topic: Taglines/Names

Creative Name For Fundraising Campaign

Posted by s0nya on 12/15/2015 at 12:20 PM ET 250 Points
We are starting a major fundraising campaign for a local chamber orchestra and need to find a catchy title.
We plan to make this an annual campaign so want to come up with a sustainable title - Curtain Call was my first thought??
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RESPONSES

  • Posted by Mike Steffes on 12/16/2015 at 7:53 AM Accepted
    Don't skimp on the copywriter. Tiny changes in word choice can make huge differences in response.
    Although a bit edgy, with proper selling text this could be memorable-

    Pay the Piper
    "Help Us Call the Tune"

  • Posted by Jay Hamilton-Roth on 12/16/2015 at 8:18 AM Accepted
    What's the name of the orchestra? Located where?
    How's the funds of the campaign to be used?
    "Curtain Call" has a finality to its name, which may not be a good fit with your goals.
  • Posted on 12/16/2015 at 10:42 AM Accepted
    Who is the target audience? What kind of community is it? Where? Why might your target audience want to support the chamber orchestra? Has the orchestra been in existence a long time? If so, how has it funded its activities in the past? Does the chamber orchestra provide the community with some benefit you can cite?
  • Posted by s0nya on 12/16/2015 at 12:03 PM Author
    This is a semi rural community with a great love of the arts. The audience is middle aged and older and the Orchestra has always run in the red and we are trying to change that. There have been small fundraisers in the past but nothing consistent. The goal is to become more professional in our approach to raising money.
  • Posted by Shelley Ryan on 2/22/2016 at 3:22 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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