Question

Topic: Taglines/Names

Tagline For A Product That Is Hitting Antibiotics

Posted by nawish07 on 11/12/2015 at 4:05 AM ET 250 Points
I have a product that is a combination of probiotics, cranberry and vit c.for UTI treatment. we have designed this product to avoid the side effects of antibiotics. the previous tag line was "get well soon without antibiotics" but doctors raise the question that we cannot target antibiotics since it is being used since centuries for UTI treatment. I need a new tagline that will take this product for recurrent treatment of UTI. I cant figure it out myself and require some help regarding this..
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/12/2015 at 9:33 AM Accepted
    Why not simply, "The All-Natural UTI Treatment"?
  • Posted by Mike Steffes on 11/12/2015 at 11:23 AM Accepted
    I'm suggesting you not ignore an even bigger potential market-

    "The All-Natural Energy Drink and UTI Treatment"

    Reversing the order would be too much.
  • Posted by nawish07 on 11/16/2015 at 1:47 AM Author
    its in capsule form and not a drink. since we were targetting antibiotics as they possess bacterial resistance as a side effect we had a tag line that said "get well soon without antibiotics" as well as "goodbye antibiotics". targetting antibiotics is a huge responsibility and doctors raise several questions on why are we targetting a treatment that is being used since a very looong time. since this is a UNIQUE combination that will be available in Pakistan we need a unique tagline for the treatment of recurrent UTI.
  • Posted by Mike Steffes on 11/16/2015 at 7:49 AM Member
    If all you want to do is get rid of the word antibiotics, then just substitute for that word. This can keep your original tag line format... which might be of some value to you (if not, there are other approaches.)

    "get well soon without chemicals"
    "get well soon the natural way"
    "goodbye harsh chemicals"
    "goodbye un-natural chemicals"
  • Posted by Gary Bloomer on 11/16/2015 at 6:38 PM Accepted
    Beware of using the term "all natural" or anything to do with "natural" this or "natural" that.

    The terms means bugger all.
  • Posted by nawish07 on 11/16/2015 at 11:52 PM Author
    so what word should be used instead of "natural"?
  • Posted by Shelley Ryan on 12/2/2015 at 5:42 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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