Know-How Exchange : Taglines/Names

A collaboration between city government, for-profit and non-profit service providers, and other agencies has been developed to work together on issues / opportunities for our 55+ residents. The areas of focus are quality of life, housing, transportation, safety/security and health. We do not want it to appear to only be a city effort, but rather a community effort to support our older citizens. We also want to be sensitive to the stigma of using any reference to seniors or depicting unhealthy, frail, etc. It needs to have a more positive approach but still be recognizable and memorable. The program will be launched city-wide and service over 50,000 citizens. The intent is to hold a launch event during Older Americans Month in May so we will need to get this name, tag line and subsequent branding done ASAP.