Question

Topic: Taglines/Names

Name For Fun Health Coach Business

Posted by Anonymous on 11/4/2015 at 1:02 PM ET 250 Points
Hi, I had been planning on beginning my practice with the name Sacred Space Wellness/Health Coaching, but found that I never wanted to work on the website because it was too heavy for me. I am in my early 20s and am looking for young clients, and want a fun but relevant name.
I have been toying with food puns (It's Thyme for Health. Butter, Beets, Balance. Rooting for Health. Lettuce Thrive.) but can't decide on something that is completely original and upbeat. I also like the words 'bliss' and 'vibe' and other words similar. Anything that brings joy to others reading it (be it a funny pun or an uplifting name). I'm just so stuck, and can't move forward without a name I truly love. Variations on wellness, health, coaching, etc, are fine.

I will be focusing on healthy diets, as well as overall balance of all aspects of life (career, relationships, joy, etc).

Thank you so much for ANY recommendations.
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RESPONSES

  • Posted on 11/4/2015 at 5:08 PM Accepted
    The good news is that the name can be effective even if you don't love it. The name needs to communicate something positive about the benefit your clients perceive they get from you.

    So start by conducting a dozen interviews with folks in your primary target audience. Don't try to convince them of anything or "lead the witness." Just ask them about their attitudes toward health and fitness, how they decide on a fitness club, what their experience has been, etc. Take detailed notes ... especially noting the specific words they use when they talk about what they wish they could find in a health club.

    If you complete a dozen of these interviews and then review your notes, the name will become quite obvious. It's amazing how good your prospective clients are at naming the business. (No need to ever ask directly about naming or about specific names. That will only poison their minds.)
  • Posted by Shelley Ryan on 12/2/2015 at 5:17 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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