Question

Topic: Taglines/Names

Searching The Name Of New Clinic

Posted by sourabh.technical on 10/27/2015 at 3:48 PM ET 125 Points
Hi,

My brother is a doctor.
He is a Oral & Maxillofacial surgeon. He also does hair transplant, common dental practice as he is holding a bachelor degree in dental and masters in Maxillofacial surgery and diploma courses in Hair transplant.

He is opening a new clinic for which need suggestions to name the clinic.

His name is Gourav.

Please give your suggestions, so that we can use name in a broader way.
ex: one which I suggested - Dr Gourav's Oral,Maxillofacial & Hair Transplant Center.
followed by complete specification below in smaller fonts ex: Facial Trauma,Dental problems, Dental Implant, Hair transplant etc..
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RESPONSES

  • Posted on 10/27/2015 at 5:16 PM Accepted
    Who is his primary target audience? Where?

    I find dental/maxillofacial surgery VERY different from hair transplant -- different target audience and different benefits -- so I would NOT recommend combining them in one practice ... perhaps not even in the same office/location. And certainly not under the same brand umbrella.
  • Posted by sourabh.technical on 10/28/2015 at 2:19 PM Author
    Hi,

    I understand both the things are different but he has the degree and diploma course in both the fields and he wants to practice in broader way both the things under one clinic.

    So based on this, need the name, so that can give the title which appeals and target both type of audience.
  • Posted by Jay Hamilton-Roth on 10/28/2015 at 4:36 PM Accepted
    As a minimum, create 2 separate names - one for each type of service. And ideally, separate locations for each business (I'm with Michael on this). People look for expertise - and trying to combine both services under one name/roof doesn't convey expertise.
  • Posted on 10/28/2015 at 5:20 PM Moderator
    If he knew how to flip burgers you could add fast food to his business.

    Of course that's absurd. So is trying to combine hair transplant and dentistry. If he spoke multiple languages would you include translation services too? How about dog walking?

    My advice to Gourav: Focus on one thing and do it really well. Save the other one for your next life.
  • Posted by Shelley Ryan on 12/2/2015 at 4:16 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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