Question

Topic: Taglines/Names

Slogan For Historic Luxury Downtown Hotel

Posted by Anonymous on 10/20/2015 at 11:53 PM ET 250 Points
We are in early planning stages for a 9 room, luxury hotel in the heart of a small town in a historic building. The hotel name will be "The Pearl Hotel". It is an unmanned hotel philosophy, so a focus on amenities would be off base. Our feeling is luxurious, classic, quiet and comfortable...no fuss, with an anticipation of customers needs. Our customers will range from business travelers, attendees of local festivals and fairs, wedding parties, parents visiting their kids at the local university and weekend visitors on a getaway from the city. There are a lot of bars, restaurants and tasting rooms in close proximity. I like the idea of something more than 3 words but less than 10ish. Thank you!
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  • Posted by ttiffanymarieee on 10/21/2015 at 11:50 AM Accepted
    Hi! I don't know how much help I will be, but I am starting my own business around natural, raw stone & gem jewelry. AS well as precious and semi precious stones. It is always a topic I have loved. I think You should think about the name "The Pearl Hotel" (which I really love!) and work off that.

    Pearls are a highly prized gem, so naming your hotel after it already says luxury! Natural pearls are rare, and can be expensive. They actually talk about pearls in many religious text and people used to go on pearl hunts to find them. Also since they are made in mollusk and similar shells maybe something about it being the "Hidden Treasure of the City" or "The Hidden Treasure in your city"

    If you really wanted to drive in that this place will be LUXURY, and will be more expensive and customer oriented than any other average hotel maybe something like " A one of a kind Experience" or " The Pearl Hotel: Your oasis awaits"


    Also only having 9 rooms really does make it seem like a quiet, VIP luxury style place. So maybe play with that. I think it would be cool to play up that is is a limited amount of rooms, and make it seem very exclusive ( but not like it would be impossible to try and reserve a room)
    Like " Exclusive & Elusive " or " Private. Peaceful. Pearl."



    Also a lot of well off people really enjoy their privacy. SO maybe make something that sounds like it is a luxury private island. " The Pearl Hotel: Privacy is our Policy"


    Sorry if that wasn't of any help but I hope someone gives you something good! Your idea sounds great!
  • Posted on 10/21/2015 at 12:37 PM Author
    Tiffany...I love your ideas! The "Hidden Treasure" is not an angle I had thought of. Exclusive is great and I believe it's a word we use in our Mission Statement as well. Thanks!
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