Question

Topic: Taglines/Names

Name For New Tax Office

Posted by dv_radu on 10/20/2015 at 2:03 AM ET 25 Points
I am opening a brand new tax office (home office)- I am an accountant with tax experience, not a CPA. I am located in South West Texas. I only have a few (prospective) clients. Therefore, the name will be crucial in attracting new customers. Could you suggest something to include one of these names: "Carpathia", "Blue Danube" or my initials something...
I am originally from Europe and these names really mean a lot to me. Your honest feedback is appreciated. I mainly target English speaking clients, as I do not speak Spanish
Thank you.

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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/20/2015 at 7:41 AM Accepted
    A business name shouldn't necessarily focus on what means a lot to you - it should matter to those that want to hire you. You could use a name such as "Carpathia Tax Preparation" or "SW Texas Tax Preparation", for example.
  • Posted by dv_radu on 10/20/2015 at 11:22 AM Author
    Thank you for your suggestion. Between Carpathia Tax Services, Carpathia Tax Solutions and DVB Expert Tax Solutions, which one sounds more appealing?
  • Posted on 10/20/2015 at 3:21 PM Accepted
    None of those three "sounds more appealing." All of them are confusing because the first name(s) have nothing to do with tax preparation. "Expert" without the DVB might be OK.
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