Question

Topic: Taglines/Names

My Name Is Beth Peavy. I Live In Georgia.

Posted by Peavy.beth on 10/15/2015 at 10:14 PM ET 25 Points
My husband Barry and I are starting an antique business of restoring special pieces of vintage and antique furniture. Shabby chic is our speciality. We need a catchy name for our little Southern Specialty. Thanks. Beth & Barry Peavy
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  • Posted on 10/16/2015 at 7:17 AM Accepted
    The name you choose has less to do with what you want to DO and more about the unique BENEFIT your target audience should expect.

    So who IS the target audience? What do they do now that you are going to displace? What's going to get them to change?

    And the names that are "catchy" are the ones that communicate a compelling benefit to the target audience. It's not about some clever pun or witty juxtaposition. Stay away from "catchy" and go for "relevant."
  • Posted by Jay Hamilton-Roth on 10/16/2015 at 7:45 AM Accepted
    Shabby Barry Restoration
    Peavy Furniture Restoration: Specializing in Shabby Chic
  • Posted by Mike Steffes on 10/16/2015 at 9:17 AM Accepted
    Southern Furniture Restoration
    "Vintage, Antique, or Shabby Chic"
  • Posted by Peavy.beth on 10/16/2015 at 1:33 PM Author
    Should we try and incorporate our last name Peavy in the name somehow?

    I like Shabby Barry Restoration
    Peavy Furniture Restoration: Specializing in Shabby Chic

    but...I don't want to make it sound like my husband Barry is "shabby" lol
    Any other ideas???

    What about
    The Honey "B"
    Since my name is Beth and his is Barry??? Thoughts??
  • Posted by Shelley Ryan on 11/20/2015 at 5:55 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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