Know-How Exchange : Taglines/Names

Hello and thanks for fast feedback.
I'll try to explain our business model and target audience.
Please let me know if I have missed something!

>Sales Channel<
Today we areselling our products through wholesalers. They are selling our lighting products to electricians and other types of businesses. Our productrs is also sold through retailer and in their shops or online.
In the future, the goal is to build the strong brand that we eventually can at least cut out wholesalers completely. But we would prefer to sell directly to consumers also and not trough retailers.

>Product Range<
Today the company works exclusively with the sale and manufacture of lighting products. But in the future we want to extended the brand to other products for technical interior design, such as speakers, sinks, shower walls, floor heating.. anything that is technical and can be used in interior design / renovation of homes, shops and offices.

> Target Audience <
- The target audience is both men and women in the age group 30-55 years.
- They are well educated careerists with well-paid jobs.
- They belong to the upper middle class.
- The younger part of the audience live in an apartment in a big city or house / apartment in one of the city's trendiest suburbs. The older part of the target group lives in houses close to the city.
- They own their homes (not rent by a landlord) and is currently renovate or refurbish their homes.
- Marital status: married, cohabiting or included in a LGBT relationship. A few still living the single life and looking for the right one.
- Interior design is a common interest for the target group. They like to read lifestyle magazines and visiting various exhibitions and trade fairs with the theme design.
- They gladly buy a slightly more expensive product from a more famous brand / designer.
- They like to socialize with friends and have dinner party at least once a week.
- They drink beer from micro breweries and organic red wine rather than mass-produced.
- They live today in Scandinavia - but in the future we also want to reach consumers in Europe.
- They have a relatively good interest in technology.
- They can buy a more expensive product if the operating costs are lower, for example, a fuel-efficient car or LED lighting.
- Before making a purchase they are reading about the product and ask friends and family what they think of the product.

>About the company<
We have many competitors, such as these:
https://www.deluxdk.com/index.html
https://en.lightyears.dk/
https://www.frandsenlighting.dk/
https://www.vita.dk/
https://www.leklint.com/

We are different Because:
Our company is small. Therefore, each customer is extremely important to us. We therefore make a little extra for the customer to be satisfied. Our customer support has very knowledgeable staff that can answer the most advanced issues that customers may encounter. Both installation and technical lighting technology.

We have our own, well trained lighting designers who can develop complete solutions for the customer.

We have a small standard range (we want to extend) with good delivery times.

We are good at producing tailor-made solutions to customers. For example, measures designed LED lighting, where we can deliver special sizes in just a few hours. We can also manufacture small batches of products at the right price and fast delivery.

Our keywords are: quality, value for money, fast delivery, high expertise and service.

Thank you. i really line spectrum. It is what we are looking for, it identify our background in lighting but is not to much "light" in the name. Unfortantly one of our competitor is called Spektrum (with a K instead of C) But thank you for a good suggestion! :)

I have been thinking of Decolight but that is still to much of a lighting name I think.

I have also been thinking of "Lumens" but the important domains is taken. Maybye somebody can think on an alernative or addon to the word?

Thank you Jay for the suggestions! =)
I am a little afraid of using the large letter I (i) in direct combination with the small letter l (L).
On a sign it can be har to read on a distance, or what is your opinion of that?

A good friend suggested the name "Meak" or "meek" after "Meak Bochea" a festival celebrated in the religon of buddism to celebrate the full moon and enlighten of Buddha.

Good or bad idea?

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs