Question

Topic: Branding

Tag Line/ Slogan

Posted by havanle on 9/26/2015 at 11:56 AM ET 125 Points
We are all natural day spa. We have been in business for 5 years. Our current slogan is Clean, Green, Refreshing. Our spa name is Rumor Has It Day Spa. We focus on using natural and organic products in our skincare, body massage, body wrap, manicure and pedicure. Our decor style is contemporary, woody and minimalist. Overall, the place gives you a feeling of calming, clean and natural from the moment you enter the spa. We are looking for another slogan that represent luxuries you can't afford to miss, or natural but catchy. We appreciate all the help we can get. So far, I thought about Rumor Has It, it's true, the hottest spa for you! lol
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/26/2015 at 2:26 PM Accepted
    The Natural Escape From Your Daily Stress
    Give Yourself The Gift Of Nuturing
  • Posted on 9/26/2015 at 8:19 PM Accepted
    I don't understand why you want a new tagline. You have some equity in the current one. Why throw that away?

    I also don't get how the name relates to the benefit you deliver, but it's probably better to live with a sub-optimal name than to start over with a new name ... and have to explain that to your target audience.
  • Posted by Gary Bloomer on 9/27/2015 at 10:21 AM Accepted
    Selecting a new tag line now will effectively flush five years' worth of brand building and brand awareness down the drain.
  • Posted by Shelley Ryan on 11/9/2015 at 5:59 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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