Question

Topic: Taglines/Names

Please, Need Help Naming My Black Tie Event

Posted by tabathacraig23 on 9/25/2015 at 4:18 PM ET 250 Points
We are a local Non- for Profit called The Demand Project. We Fight to eradicate sex trafficking and the sexual exploitation of children. This will be the first Annual Black tie event, and we need a name fast! our event will be December 5th at a very well know golf club. The things we will have at the event are a silent auction, a survivor tree, and a diamond station. The Diamond station is a big deal and we some how want to play off of that, since we just got a 1.5k diamond (loose) donated. Any help will be greatly appreciated! Thank you in advance.
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RESPONSES

  • Posted on 9/25/2015 at 5:17 PM Accepted
    If you are thinking that this might be the first of many annual events, you might be better served to NOT reference the diamond station in the name itself, so the EVENT becomes the focus of attention, and it can be a kind of brand all by itself -- every year. (Will you have a "diamond station" every year? Probably not.)

    So why not something straightforward like:

    The Demand Project Gala

    and then come up with a tagline that changes every year, like:

    Featuring the 2015 Diamond Station!
  • Posted by Jay Hamilton-Roth on 9/25/2015 at 6:33 PM Accepted
    Is your name well known? If not, use your name in your tagline, and have your event be focused on the future you're trying to create (for example, "The Safer World Gala"). What's the "wow factor" of having a diamond station - so people can look at a diamond or two under bright lights? Is there a connection between the diamonds and your mission?
  • Posted by Shelley Ryan on 11/9/2015 at 5:58 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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