Question

Topic: Taglines/Names

Name For Eco Friendly Cleaning Business / Tagline

Posted by Anonymous on 9/21/2015 at 5:19 AM ET 500 Points
Hello,I'm in the UK.
I am shortly starting an eco friendly domestic cleaning business.
We only use green or homemade products.partucularly targeting middle class affluent households who are time short.we also do errands,and ironing ... Any ideas????
Thanks Belinda
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RESPONSES

  • Posted by Mike Steffes on 9/21/2015 at 9:51 AM Accepted
    Sounds like you are going to be doing whatever the client is willing to pay for (at least until you see what is most profitable.) It's tough to name something like this.

    Right-Hand Domestic Services
    "Green Cleaning and Good Work"
  • Posted on 9/21/2015 at 3:55 PM Accepted
    Eco-friendly has not proven to be a very effective reason-for-being. People seem to want their cleaning service to be prompt, courteous, reliable, trustworthy and -- most important -- deliver a noticeably cleaner residence (or office, or whatever). Focus on a unique benefit you deliver and that's really important to your target audience.

    It's great that you are also eco-friendly, but your post suggests that it's your main source of differentiation ... and that doesn't seem like a very compelling positioning benefit promise.

    What's most important to your primary target audience? How do they select a cleaning service? Have you interviewed a few of these folks? What did you ask and what did they say?
  • Posted by Jay Hamilton-Roth on 9/21/2015 at 6:17 PM Accepted
    Naturally Great Cleaning
    housECOzy (Cleaning)
    Nature's Breeze Cleaning
  • Posted by Shelley Ryan on 11/9/2015 at 5:54 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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