Know-How Exchange : Taglines/Names

What's the name of your company? How are you different from your competition? Who specifically do you serve - and where? Why do you think you need a tagline?

When people ask for a "catchy" tagline, that's usually a signal that they don't think they deliver a valuable service (or product). If they did deliver real value, they'd want to communicate that fact, because valuable services are worth promoting and will attract the interest of the target audience.

"Catchy" substitutes humor or wordplay for that meaningful benefit. My suggestion is that you define your primary target audience for us -- who are they, where do they live, what benefits are they seeking, how do they select a mortgage company, etc? -- and then tell us what makes you different from, and better than, your competition.

Once we know all that, plus the name of the company, we can certainly come up with a meaningful tagline for you.

P.S. Why do you think you need a tagline? What do you want it to communicate? How will it make a difference for your business?

Why do you think it has to be "catchy"?

I'm beginning to think that when someone says "catchy" they are actually thinking memorable. As in- Sticks in one's mind.
Anyway, as the need is urgent and while waiting for an answer to any of those good questions above. This is memorable-

[mortgage lending company name]
"Take our money and run... TO YOUR NEW HOME!!"