Know-How Exchange : Taglines/Names

Are you clients' goals mostly around getting stronger or losing weight? If the latter, then none of your names really work well. If the former, then having the word "fit" or "fitness" may make sense. However, none of these names are easily remembered nor clearly stated. "Transformations" is about the process, but isn't about the emotional need or the client's goal. Focus on why they'd choose you.

"Transform" doesn't say weight loss or thin. You would do well to detach yourself from "transform" for now and focus on expressing your unique positioning benefit. How will your clients FEEL after you've worked your magic? What will they tell their friends who notice they've changed?

When you get married to a word or phrase, it's hard to see what other options there might be. Don't fence yourself in like that -- unless you are already too far gone, and you've decided that "transform" is somehow a compelling benefit for your target audience.


P.S. Who is your primary target audience? What words do they use when they talk about what they'd want from a personal trainer/weight-loss center? What are they really seeking? (May need in-depth interviews using a trained market research professional.)