Question

Topic: Taglines/Names

Creative Name For A New Ad Agency

Posted by Miss_Coquette on 9/14/2015 at 4:40 PM ET 500 Points
Hi All,

I'm establishing a new advertising agency Ptoviding a full fledge services ATL, BTL, on ground activation ..ect am looking for a name that is simple yet unique and am not after the traditional ones like influence agency or creative concepts would appreciate your valuable thoughts
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/14/2015 at 7:07 PM Accepted
    Who specifically will you serve?
    What uniqueness will you offer?
    Have you developed a creative brief for your name/business that you can share with us?
    What are your metrics for deciding on a name?
  • Posted on 9/14/2015 at 7:45 PM Accepted
    Jay has asked the right questions. We'll need your answers if we're going to do much more than guess at everything.

    What would you want a client to do if they were coming to you for a name for their new advertising agency? What questions would YOU ask them?

    Do you have a business plan for your new business? A marketing plan? Can you share the relevant parts with us? It will help us develop a winning name for you.
  • Posted by Miss_Coquette on 9/14/2015 at 8:53 PM Author
    Hello apologies guess I sent the question quickly and didn't give you guys enough information

    Well to start with its a local agency with a plan of going international, the market is mainly local driven yet small insize and all Multinationals are only working with a couple of big accounts so there is great potential adding to the above the agency will be under a group of companies that include the biggest local media agency and the biggest TV network channel so it was about time to launch an ad agency to cater the existing huge amount of portfolio of clients.

    We will start by targeting the local accounts then move on to the multinationals after having established the right buzz around the name, which from my experience won't need much effort as the market moves with what's new.
    Our uniqueness comes from the ability of providing a full fledge advertising it's not the norm that Te ad agencies here have a strong media partner with great reputation with the key calibets that we are headhunting we will have the best talents whether on creative , art or client management.

    One vet important point to add to the uniqueness most if not all agencies are creative driven with no power to account management our strategy is to be client driven by having a strong client management team with marketing and advertising background to offer both strategic marketing and advertising planning and execution.

    I personally don't like the thought of doing everything but this time we do have the best in every field so am confident of offering the total communication package.

    We do aim to become the biggest local agency in 1 year and the biggest agency in town in 3 years
  • Posted by Miss_Coquette on 9/14/2015 at 9:01 PM Author
    As for the naming direction am looking for something unique that is not common yet positive and full of energy, it must be fun , optimistic young yet could be used on official papers as the market is conservative so it can't be an animal, a persons name, a colour or complicated names as English is not the first language. I don't prefer "Ad" in the name as its limiting and most people refer to it for only TV Ads.
  • Posted by Gary Bloomer on 9/15/2015 at 8:20 PM Accepted
    Where will this agency be, geographically?
  • Posted by Miss_Coquette on 9/18/2015 at 8:24 PM Author
    Egypt
  • Posted by Miss_Coquette on 9/18/2015 at 9:29 PM Author
    Hi guys I hope I have given you all needed information to make it easier for your support
  • Posted by Shelley Ryan on 11/9/2015 at 5:39 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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