Question

Topic: Taglines/Names

I Want A Good Slogan For My New Deco Store

Posted by bilalshreif on 9/7/2015 at 3:26 PM ET 500 Points
Hello All,

We are expanding our work to include a retail store in a prime location.
The store will be selling everything related to wall decoration, from painting, to picture frames with the art, light fixtures, wall clocks, shelving basically any decorative item that you hang on a wall including wallpaper.So as you notice we will only sell anything to be hang solely on an empty wall to decorate it.
Our products are expensive and will be unique pieces , our target audience are:

1) Women and house wives that take care of decorating their house specially the baby's room since we offer custom made wallpaper and nursery art prints.
2) People looking for gifts when rising their friends or relative new house.
3) Trendy home owners looking for a conceptual, contemporary and creative piece to decorate their walls.
4) Art collectors looking for unique pieces.
5) Decorators that need to furnish and decorate walls in a project they are working on.

i hope the information is enough, and thank you in advance for helping me pick up a slogan for my store.

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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/7/2015 at 5:19 PM Accepted
    What's the name of your store?
    Located where?
    Are there other similar stores in your area? If so, how are you different?
    Are these custom made, one-of-a-kind ("unique" may simply mean off-the-beaten-path)?
  • Posted on 9/7/2015 at 7:22 PM Accepted
    Jay has asked important questions. Please provide answers so we can properly address your request.

    Also it will help if you can tell us what you would like to communicate in the slogan. If we come up with 6 or 8 suggestions, how will you decide among them? What are the criteria you will use to pick a winner? If we know that in advance there's a much better chance we'll meet the criteria the first time around.

    Your description of the business and the target audience seems to be mostly about what you do and offer, and less about the feeling or benefit a customer should expect. A good slogan needs to resonate with your target audience. Why would they consider buying from you?
  • Posted by jstiles on 9/8/2015 at 6:37 PM Accepted
    unique decor for discriminating tastes
  • Posted by bilalshreif on 9/9/2015 at 3:21 AM Author
    @jay
    Name is Lollipopart
    Yes there are many others in the area that sell house wall decoration, we are different in customizing the wallpaper for the rooms for example we create the design that you want and print it, also we create and produce all decorations in our factory as for the others its imported.
    And finally by unique i mean one piece of each design and other might have limited editions.
    Thanks
  • Posted by bilalshreif on 9/9/2015 at 3:36 AM Author
    @mgoodman
    The main message that id like to communicate is as mentionned in my brief above , it is that you will find everything you need to decorate a wall and we are strickly into wall decoration nothing else. In addition to that the one edition or limited edition pieces we offer.
    Our products are lixury products and our target audience are definetely rich since our items have a high price.
    How will i pick up the slogan ? Id say im looking for something that really hits the ego of a rich woman or man to induce them to buy from us and to identify our product as a high end product. Hope this answers your questions. Let me know please if you need anything else.
  • Posted by Shelley Ryan on 11/9/2015 at 5:22 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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