Taglines/Names - Tagline for my new events planning company from Anonymous: MarketingProfs Question 44446

Topic: Taglines/Names

Tagline For My New Events Planning Company

Posted by Anonymous on 8/22/2015 at 4:49 AM ET 250 Points

need a tagline for my events planning company. it is named after my name, Events by Janice Dadap.

To continue reading this question and the solution, sign up ... it's free!

SUBSCRIBE
Or, SIGN IN

Posted by Jay Hamilton-Roth on 8/22/2015 at 8:20 AM Accepted

What do you want your tagline to say? Who's your target audience? Why should they hire YOU? What special knowledge/skills do you have that matters to your clients?
Posted on 8/22/2015 at 5:28 PM Accepted

Unless you are already well-known in your area for event planning, you may want to reconsider using your name as the name of the company. Rationale: (1) It won't mean much to your target audience. (2) It completely misses the opportunity to communicate the unique and important benefit you offer. (3) It places an undue burden on the tagline, which will have to do the whole job by itself ... in which case the name will be meaningless and quickly forgotten.

Who is your primary target audience? Where? What unique and important benefit do you offer them? How will they FEEL after you've done your thing for them?
Posted by Shelley Ryan on 9/11/2015 at 6:36 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs