Question

Topic: Taglines/Names

Infertility/miscarriage N/p Needs Name For Gala

Posted by beth on 8/18/2015 at 11:41 AM ET 250 Points
Our non-profit, Sarah's Laughter, is hosting our first fundraising gala and we need a creative name. We provide support for those walking through infertility or the death of a baby. We are a ministry organization. One of our biggest events through the year is a very successful 5K called Baby Steps. This gala will provide funds to support our new Infertility & Miscarriage Support Center that provides counseling, support groups, workshops, resources, etc.
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  • Posted on 8/18/2015 at 12:28 PM Moderator
    Who is your primary target audience? Where? What do you want the target audience to do? What's in it for them to do it? (Are you afraid they won't donate as much if you don't stage the gala event?)

    The best name for your event is one that will be most compelling for your target audience, so step #1 needs to be understanding them, their needs and values, and why they might want to support Sarah's Laughter.

    If you already know the answers to these questions, share them with us. If not, do YOURSELF a favor and find out.
  • Posted by beth on 8/18/2015 at 12:47 PM Author
    Primary target audience is people who have been affected by infertility and/or loss. This could be people who have had trouble conceiving, have lost a baby to miscarriage, stillbirth, or early infant death, or the family and friends who love them. We want people to donate to our organization so that we can maintain the Support Center and continue to provide the services (support groups, resources, community awareness programs, workshops, etc.) that we offer to those who are currently walking through infertility and grief. What's in it for them? Help for themselves, help for family and friends who are hurting, a way to give back after their situation with infertility and grief has been resolved.
  • Posted by dalcid on 8/18/2015 at 4:57 PM Accepted
    i'll be honest with you. as an anonymous guy on the internet trying to help folks on here while taking breaks in the day during my job... this is a heavy subject. there's obviously a fine line between catchy and glib and sympathetic and it's not easy to find that line without: (1) looking like an insensitive ass for trying and failing, and (2) spending hours on it. i'm not knocking the request, just wanted to give you some perspective on where some of us might be coming from.

    for me, i would lean towards an event about "togetherness", as it works for both the individual families and the guests as a collective. maybe a play on Kinship which has added meaning. But what do you call the event? A "fest" a "gala"? It can be taken the wrong way quite easily. So then we can go with "[Thing], An Evening of/to/for [something]". I'm struggling with this one; hopefully this starts some momentum,,, good luck
  • Posted on 8/18/2015 at 5:25 PM Accepted
    And do you think your target audience would be more apt to donate if you threw a gala event than if you simply sent them an appeal letter with a tasteful brochure? (You know these folks better than we do.)

    I might decline to attend the gala event because I'd rather see my donation being used to further the organization's mission than to provide cocktails and dinner for people who don't need it.
  • Posted by Jay Hamilton-Roth on 8/18/2015 at 7:21 PM Accepted
    How about simply, "Sarah's First Laugh"?
  • Posted by Shelley Ryan on 9/11/2015 at 6:22 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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