Know-How Exchange : Strategy

I run marketing for an international IT company. We are having challenges with our Canadian offices this year in terms of lead generation activities and results. We are B2B and focused on growing business ($10M to $100M) with business software needs. We have a content strategy and search etc. and keep those pieces moving. But in terms of other campaigns, it has been a challenge with Canada Antispam Legislation (CASL). For anyone marketing within Canada, have you also started going back to other traditional marketing tactics for early prospects - direct mail, ads etc. Just looking for some insight on. thanks.