Question

Topic: Taglines/Names

Tagline For Fitness Studio

Posted by a.m.hermel on 7/20/2015 at 5:18 AM ET 125 Points
We're a franchise fitness business looking for a tagline that would match our business profile. The name is Total Fitness and we're offering members access to fitness&wellness facilities (solarium, bar, sauna, fitness equipment, ladies area, personal care - 1:1, cardio scan, different kinds of group courses, trx training, functional training area, circuit area, etc). Do you guys have some suggestions? We're based in Europe.
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RESPONSES

  • Posted on 7/20/2015 at 8:20 AM Accepted
    Start by defining your primary target audience and learning what's important to them, how they make these kinds of decisions, and even what words they use when they discuss the topic of fitness/wellness.

    Your tagline should be more about what will resonate with them than it is about what features you offer. Focus on the BENEFIT for your target audience, not the equipment or description of your facility.
  • Posted by Mike Steffes on 7/20/2015 at 9:05 AM Accepted
    Depending on what you find your customers want, it could be along these examples, or something else. What are your customers looking for?...That's what you want to sell them.

    Stress Free fitness
    24/7 Fitness
    Low Cost Complete Fitness
  • Posted by Jay Hamilton-Roth on 7/20/2015 at 7:09 PM Accepted
    ...also, how does your facility stack up against your competition? Why do people choose to visit you?
  • Posted by Shelley Ryan on 8/5/2015 at 6:56 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
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