Question

Topic: Taglines/Names

Need Help With A Catchy, Simple Name!

Posted by mkenziejade on 7/16/2015 at 12:19 AM ET 125 Points
I am looking to open a formal dress boutique, selling both pageant and prom gowns, as well as possibly attire that would be worn in an interview, pageant appearance, wedding, etc.

I want it to be personal, so I would like to use my middle name, Jade! At first, I thought of "Jade's Jems" (yes I know you spell it with a G and I've considered that too) and also "Jade's Jewels." The problem is there is a "3 Jem's Boutique" and a "Jewels Formals" all in the realm of the pageant world I live in. So, I'm in a bit of a dilemma.

I really want to have a catchy phrase to call my customers as well. For example, Foxy Lady always says "Foxy Spotting," Cousin Couture calls their girls "CC Dolls," Jewels Formals says "Jewels Gems," Shop Dazzles says "Dazzle Diva" …and the list goes on.

I would like to still use Jade, Jade's, or Jaded.. I just need more ideas!
Any suggestions?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/16/2015 at 6:46 AM Accepted
    (Aside: By focusing on using your name, you're likely limiting yourself and taking the focus away from what you offer and instead putting it on you. If you're open to picking a name that connects with your customer's needs, you're more likely to find a name that'll resonate with them.)

    Where will your store be located?
    How will it be different from your competitors?
    Who specifically would be your customers?
    Are you selling handmade clothing, new clothing, or something else?
    At what price point?
  • Posted by Gary Bloomer on 7/18/2015 at 6:34 AM Accepted
    Why does the name have to be "catchy"?
  • Posted on 7/21/2015 at 1:58 PM Accepted
    A Deliteful Appearance
  • Posted by Shelley Ryan on 8/5/2015 at 6:49 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
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