Know-How Exchange : Taglines/Names

I am setting up an online fashion store that would sell casual clothing to Nigerians. my target market are young adults and middle aged men and women between ages 19 and 40.

what we sell include polo tops for men and women, gowns and evening dresses for ladies, sneakers and good casual shoes for men and women.

our unique selling proposition is the authenticity of our product offerings as well as our price position. we go to a great length to get authentic products at affordable prices.

we are confident of this USP after conducting a thorough market research. we discovered that currently consumers (our target market) are constantly bombarded with substandard products manufactured in China and imported into Nigeria. This is partly due to the fact that they have low disposable income available for shopping a direct fallout of state of the economy.

because of this, majority of the existing fashion retailers take advantage of the consumers because they know they cant afford the upscale brand stores.

However to mitigate this we have gone great lengths establishing relationships with authentic apparel manufactures in Europe and Turkey in order to secure long term buying contracts from them. This was a strategic move that could allow us get affordable brand name fashion merchandise without compromising on quality.
we feel confident that our offering gives our customer ultimate value for their money

we now need a brand name and tagline that can capture our value offering as well as drive our intended target market to the website.

I would appreciate all efforts and contributions

Note: our target market are mostly influenced by western media so majority of what they wear is similar to what is obtainable in the west.