Question

Topic: Taglines/Names

Tag Line For Sporting Goods Company

Posted by pennstate19 on 6/6/2015 at 1:49 PM ET 250 Points
Need some help with the tagline for an athletic apparel and sporting goods company focusing on selling to teams, recreation departments, etc. The name is Tradition Athletic. Any thoughts?
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RESPONSES

  • Posted on 6/6/2015 at 4:33 PM Accepted
    Sure. Who and where is the target audience? What do you want the tagline to communicate to them? What is "Tradition" in "Tradition Athletic?" What is the name supposed to communicate to your target audience? Ideally the name and tagline are developed together to communicate a unique and important benefit.
  • Posted by pennstate19 on 6/7/2015 at 10:12 AM Author
    Target audience would be team sports - colleges, high schools and youth. I was thinking something like 'let us help you build yours today' but that does not convey my message.
  • Posted by pennstate19 on 6/8/2015 at 9:35 PM Author
    Sorry, I was out of town for a few days. Would like to relay a message that this company is based on a traditional, old school approach. With the customer service being the focus.
  • Posted by Jay Hamilton-Roth on 6/8/2015 at 9:57 PM Accepted
    Timeless Service for Sports Teams
    A+ Service for Sports Teams
    Your Sports Team Supplier
  • Posted by dalcid on 6/15/2015 at 3:44 PM Accepted
    "Building winning traditions one team at a time."
  • Posted by Shelley Ryan on 7/2/2015 at 6:22 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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