Question

Topic: Branding

A Name For A Huge Real Estate Project

Posted by hatem.hashad on 6/2/2015 at 12:44 PM ET 125 Points
the projets is like a city (6 million sqm) it has several gated compounds that allows the developer to cater to different architectural styles, tastes and budgets. there is also a hospital, several clinic areas, an amusement park, 4 hotels, 2 schools, mega shopping mall, etc...

Name needs to reflect this mixture of benefits and activities, yet still reflects the privacy that the residence will have...

Our target for the name is that the target clients gets the idea of how big and diversified is this project.

Thanks,
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RESPONSES

  • Posted on 6/2/2015 at 1:35 PM Accepted
    Where? Who is the primary target audience? What are their other options? Who is your main competition?

    This naming project may be more appropriate for a 1-on-1 consultant who can deep-dive the local culture and options. You obviously recognize the importance of getting the name right. This isn't a place to save money or settle for suggestions from folks who are not playing with a full deck.

    You probably need to prepare a formal Creative Brief for this project. See https://bit.ly/CrBrief
  • Posted by sudershanexports on 6/11/2015 at 2:17 AM Member
    Hi , I would like to know the location to suggest a better name linked with local & international;
    Thanks
  • Posted by Shelley Ryan on 6/19/2015 at 6:16 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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