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Topic: Student Questions

Tagline

Posted by anuradhad11 on 5/26/2015 at 10:14 PM ET 250 Points
I need a good tagline for my bash bah soap
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RESPONSES

  • Posted by Gary Bloomer on 5/27/2015 at 7:05 AM Accepted
    What is "bash bah", where will you be offering your products, to whom, as what (an everyday product, a luxury product), and with what frequency?
  • Posted on 5/27/2015 at 7:34 AM Moderator
    Who is your primary target audience? Where? What unique benefit does your "bash bah soap" deliver for them?

    Excuse my ignorance: What is "bash bah soap?"
  • Posted by Mike Steffes on 5/27/2015 at 8:54 AM Accepted
    I am assuming that it is not used for pounding sheep...and that you meant to write bath bar. If your application is sheep-related, or you typed what you meant to type then you should probably ignore the rest of this.
    What are your potential customers looking for? Effective cleaning, pleasant aroma, a long lasting bar, a bar with more heft (bigger), something else?
    Craft your tagline to tell your customers how your soap will fulfill their wishes and dreams.
    As the experts are telling you (above), it is tough to give an example without more information from you.
  • Posted on 5/27/2015 at 2:32 PM Accepted
    Is "bash bah" the brand name of the soap? What does it mean? If there's another brand name, we should know that before developing a tagline. What do you want the tagline to communicate? Why do you want a tagline?
  • Posted by Jay Hamilton-Roth on 5/27/2015 at 2:51 PM Accepted
    How does your tagline fit into your school project's goals?
  • Posted by Shelley Ryan on 6/8/2015 at 5:28 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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