Question

Topic: Customer Behavior

Consumer Perception

Posted by anksharma099 on 9/23/2014 at 11:47 AM ET 25 Points
I wana Know how Can i Create a proper questionnaire on consumer perception ?
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  • Posted by Peter (henna gaijin) on 9/24/2014 at 8:03 PM Accepted
    In consumer perception questionnaires, using broad/open ended questions are often good. But in asking questions here, they are not so good. You may want to respond with some more details of what you are trying to do, who you are targeting, etc. so we have some details that would help us answer your question. Right now, the most we could do is suggest you take a class or read a book.
  • Posted on 9/26/2014 at 1:21 PM Accepted
    Search Market Research question strategies on Google or go find a marketing textbook. They'll teach you exactly what you should and shouldn't do.

    For example, you shouldn't ask a double barrelled question.
    Eg. Do you agree that you earn more than $100,000 USD a year and are not price sensitive? Yes/No

    so in this question you are trying to get the person to agree to 2 things at the same time which is a very flawed question.
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