Know-How Exchange : Taglines/Names

More important than attention grabbing, the name you choose needs to connect. That is to say, it's a little out of the ordinary yet describes what you can achieve for them. Plus you need to emphasize how you do this, there's always something special in a coach that really is unique. The people who like you most and will get the most from your services will find this magnetic. From the other side you need to extend the hand of trust - you need to take a risk and trust them first. You may get the occasional backlash - as I do here: I take risks answering questions - the point is that for your best customers this will have them feeling that you really can do what you claim. They'll start off by trusting you more, start off on the right foot.

Most people just say these things, real ones demonstrate it in some way or other. If only you could get video brochures ;-)

My first thought was The Zizz and then Lemon Zest Studio. Both of which describe the results of a healthier lifestyle. Neither of which would go down terribly well in the staid confines of a doctor's office. I feel that a doctor would be a little embarrassed to refer their patient to a Lemon Zest...

....................... I could be wrong ...

You could be Michelle's Wellness Studio - only this is a little too pedestrian. In big yellow letters it would be attention grabbing, but then does the waiting room need distractions of that kind?

Feel Better! Michelle McClintock guides you to wellness.

Why not simply:

Michelle McClintock
Certified Health Coach

- or -

McClintock Health Strategies

- or -

McClintock Health Coaching

Thank you so much for the responses. I'm giving a lot of thought to your advice and want to find the quality in me that makes me unique. My husband says it's my red hair LOL. But seriously you have given me something to consider. How can I convey trust from me and of me.

I did think about Well With Michelle and other variations but they are taken, too. McClintock Health Coaching is available but do you think it's too dry?

Ok so brainstorming my traits that make me unique..thats a hard one!

I want women to know they can trust me with their health with a big focus on working with nutrition, lifestyle, careers and relationships, and emotional eating. My last client said what she like best about me was that I never made her feel guilty, she felt that I heard her and that I gave her real advice that she could use and she got results without starving. After 3 months she had lost 15 pds, kicked her soda addiction and learned to recognize and stop emotional eating.

So keep those ideas coming! Thank you for helping me talk myself through this. You all are the best!

Michelle

These things just trip off the tongue ... "My last client said what she like best about me was that I never made her feel guilty, she felt that I heard her and that I gave her real advice that she could use and she got results without starving. "

Do you realize just how big this is?????

No guilt, no starvation? Those are ENORMOUS!!

Now, they aren't going into your business name - that would be too cheesy for words. You do need to have a few client recommendations saying this kind of thing. Don't forget that the things that make you distinct and unique are actually very small. They will make a big difference. The not guilty approach coupled with no starvation seem more than adequate to me - especially as they're from a reference.

Now as to names, this really is an issue for your clients. They are the ones buying, not me, not you. Them. As long as you're reasonably happy with the result - let them take the strain.

These could help with names - or act as taglines.

No stress wellness (no-stress-wellness.com is available; note the dashes as the letters have no tails to identify the beginnings of words making it clearer what is implied). Your tagline could be "feel happier as well as getting healthier" that needs unscrambling, you get the idea.

Guiltless to health (dull)
Health without hardship (a little better)

What do you think?

Sorry, looks like button bounce. Apols. M xx

Wow thanks M! My big thing has always been to meet people where they are, not where anyone else thinks they should be. If you can only walk, then walk until you can run, don't try to run first.

I do like the No Stress Wellness..easy and says it all. Do you think that will appeal to women?

I kind of like Glow Health and Wellness..is that too cheesy?

What about Harmony Health and Wellness - Get Healthy. Be Happy. But that is taken on FB and the only website variation would be harmonyhw.com which may get confusing

Be Vibrant Wellness, Be Vibrant Health Coaching, Be Vibrant health and wellness

my current name is Holistic Avenues and it does not fit my brand at all and getting ready to launch a cleanse so I need to change is asap.

I do not know how to use Google Adwords darn it. I was just watching a tutorial but not sure that was helpful. I can ask other people or put a vote on FB I suppose. But those people all know me which is ok.

I appreciate you taking so much time to help me :)

What about Glowing Healthy - Michelle McClintock Health Coach

I love that tag line!!

Thank you everyone for you time and attention to my question. I am forever grateful! Now I'm off to set the world a healthier place!