Question

Topic: Just for Fun

Advertising Battle! Who Is Dominating?

Posted by bclem0305 on 10/25/2012 at 6:19 PM ET 125 Points
Progressive or GEICO? Both companies are constantly neck and neck when it comes to advertising, branding, and advertising spending. Flo has become the most recognized advertising icon as of recent, but does GEICO's gecko still have enough brand equity to continue selling more policies than Progressive? Personally, I wish Flo would stomp on the lizard. Opinions?
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  • Posted by Gail@PUBLISIDE on 10/25/2012 at 6:32 PM Accepted
    I personally like GEICO's gecko better... Flo annoys.

    I think I read recently that the gecko was going to be phased out. If so, it could be your lucky day! (But I'll miss him.)
  • Posted by mgoodman on 10/25/2012 at 9:04 PM Accepted
    Do we care? Why are you asking for our opinions? Do we look like their primary target audience? Coke or Pepsi? Hertz or Avis?
  • Posted by bclem0305 on 10/26/2012 at 5:13 PM Author
    I apologize if this forum wasn't meant for a discussion like this. I was under the impression that this was a place to discuss marketing topics. Given that Progressive and GEICO have had extremely successful advertising campaigns over the last few years I was simply interested in the thoughts and opinions of other marketing professionals on what they like/dislike about each brand and campaign.
  • Posted by SteveByrneMarketing on 10/26/2012 at 5:24 PM Accepted
    Take a look at the "Just For Fun" question category of questions, and see the kinds of questions that have been posted there. You can move your question to "Just For Fun" if you choose to make a change.
  • Posted by Jay Hamilton-Roth on 10/27/2012 at 8:41 AM Accepted
    The public seems to prefer the gecko: https://www.insurancejournal.com/news/national/2012/06/26/252905.htm
  • Posted by mgoodman on 10/27/2012 at 11:43 AM Moderator
    Jay, how do you know the public prefers the gecko? Maybe they like the caveman.
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