Just for Fun - catchy song or saying from Anonymous: MarketingProfs Question 46710

Topic: Just for Fun

Catchy Song Or Saying

Posted by Anonymous on 2/3/2018 at 9:33 AM ET 25 Points

I keep coming back to JUST DO IT!! and WHOOP THERE IT IS. AND toot toot ahh beep beep. How can I benefit from catchy words??

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Posted by Gary Bloomer on 2/3/2018 at 12:15 PM Accepted

Why do you keep coming back to these phrases?

When you say you want to benefit, what, to you, is a benefit?
Posted by mgoodman on 2/3/2018 at 6:26 PM Moderator

Huh? What are you trying to accomplish? Who is the target audience? Where? What unique benefit can your target audience expect if/when they deal with you?

The words you keep coming back to don't mean anything in the absence of a clear communications goal. What is that goal?
Posted by mgoodman on 2/5/2018 at 2:55 PM Accepted

How to benefit from catchy words: Don't try.

Catchy words usually distract your target audience from understanding the benefit they will realize if/when they deal with you. Instead, replace the "catchy words" with a compelling and substantive benefit statement of what they can expect when they deal with you. (Answer the question: "What's in it for me?")
Posted by saul.dobney on 2/7/2018 at 8:13 AM Accepted

Catchy words usually take a few million dollars of full on advertising to become catchy...
Posted by Shelley Ryan on 2/27/2018 at 5:20 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs