Question

Topic: SEO/SEM

Inproving Seo With Newsfeeds - Strategy?

Posted by Anonymous on 5/15/2012 at 11:55 AM ET 250 Points
Hi all! Great site, posting my first query!
I am in the middle stages of setting up a retail site for promotional items, and I wanted to add some dynamic content which includes newsfeeds. I dont see a straight in-house blog as important because we really will not have a ton of in-house content to produce. However, relevant news topics can be found.

The question is, if in the relevant market:

1. Will this help SEO/traffic? (if done properly)
2. And if so, then what is the best way to add... through an integrated blog/wordpress kind of add-on, or just a separate section on the homepage in plain css/html that is updated through a CMS?
3. If a visitor wants to "Read the whole story" is it better to have the link go to the source (I guess opening a new window?) or an in-house page that duplicates content (and risk the dangers that involves in SEO)

So the more I think, the more there are strong pros and cons, so I need some proven advice on how to use breaking news/stats/events to drive traffic to my site for relevant products to that news. Thanks!
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RESPONSES

  • Posted by mgoodman on 5/15/2012 at 5:51 PM Accepted
    Most of the time SEO/natural search traffic takes a long time to build. Think months or years -- especially if it's a competitive product/service category. If you're counting on a great search ranking to generate traffic to your site, you'll probably need a lot of patience -- with or without newsfeeds.

    You might want to consider kick-starting the business (and the traffic) with paid search advertising. That can generate results in days or weeks, and you only pay for actual clicks to your site. Then you can work on the organic search approach without a "dry period" in your business ... and you will begin to learn about what words/phrases and selling propositions resonate best with your target audience.
  • Posted on 5/15/2012 at 6:11 PM Author
    I understand all the basics of SEO and I have been able to rank top 10 in the first month in certain terms that I really like (including this current project), so that is not the problem. I also know about paid advertising, which will subsidize my organic efforts. My question was very specific in the original thread, so anyone with any actual expertise on that, I would appreciate an answer, thank you.
  • Posted by Jay Hamilton-Roth on 5/16/2012 at 8:19 AM Accepted
    The link to the full article should go to the source, otherwise you may violate copyrights.

    The excerpts can be posted with various feed widgets or custom code, depending on your website architecture.

    The benefit to having new content is unlikely to help SEO (since the content isn't on your site) but is likely to help spider crawl frequency, if you ping the search engines when the news feed changes.
  • Posted on 5/16/2012 at 11:36 AM Author
    Thanks Jay for the helpful response... of course if I were to post the article on my site I would cite and give credit, but either way any little bit helps because I am in a highly competitive market and sometimes that one spot higher means a lot more $$$$$.

    @PhilGrisolia4Results - Must be miserable to wake up each morning and your one purpose in life is not to help people, but to exude your limited knowledge into something in order to put them down. No one is impressed because you know what "curating content " means.
    For future reference, if your goal here is to truly HELP people:
    Useless and wasting my time: [ Your response ]
    A USEFUL comment: "Curating content can only be useful if you make it your own and selectively add some of your comments and opinions, or create a ..... etc, etc..."

    If you actually knew about SEO, you would know that collectively, every bit adds up and in the end, can add to nice results for better ROI. So please refrain from responding anymore to my posts, thank you.

    @mgoodman - I apologize if my response to you sounded a bit harsh, but it was more of a "This is what I need" response, nothing personal. I'll make such things more clear in my initial post next time. I assume everyone is more professional than that other guy above, so I hope you understand where I am coming from. I was expecting this place to be a step above the other free standard forums out there on the topic, I hope I am right.
  • Posted by mgoodman on 5/16/2012 at 4:12 PM Moderator
    NP. I got it. There was no way to know from your original post how savvy you are about SEO, and many who come here are relatively naive. No offense taken.
  • Posted by stevefloyd on 6/25/2012 at 2:35 PM Member
    If the news feed is unique and curated onsite then it can help you if it is the same content as put elsewhere, in cant effect you negatively.
  • Posted on 6/27/2012 at 3:34 AM Author
    @stevefloyd
    You mean it CAN affect negatively if dupe content?
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