Question

Topic: Taglines/Names

On-site Chair Massage Slogan?

Posted by Anonymous on 4/19/2012 at 5:10 PM ET 250 Points
Hi everyone!

I'm starting an on-site chair massage business with my target market being corporations and offices. So I'm trying to come up with something professional and not too cute.
I've tried "What every workplace kneads" but it didn't seem to fit. And "A return on your investments" but that doesn't sounds right either.
Please help! Any thoughts, suggestions would be appreciated.

Thank you!
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RESPONSES

  • Posted on 4/19/2012 at 6:29 PM Moderator
    Let's start with a clear understanding of your target audience and the important and unique benefit they will realize when they become clients. What is that benefit? (Not the features, just the benefit.) Why do they need you? Why are you the best/only solution to their problem? How will their lives be better once you've worked your magic?

    Also, it will help us to know the name of the business and where you're located. ("On-site chair massage" sounds like it's local, so maybe you should say so.)
  • Posted by Jay Hamilton-Roth on 4/20/2012 at 6:27 PM Accepted
    Since your business name doesn't describe your key benefit, you'll want your tagline to make this clear, such as:

    In-Office Chair Massage
    Employee Chair Massages: Everyone Benefits
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