Know-How Exchange : Strategy

Read these:

https://www.crosbydoe.com/press_details.php?nid=56

https://barbaracorcoran.com/

https://www.cosmopolitan.com/advice/work-money/how-to-be-rich-sexy-and-famo...

When the super rich are house hunting they're looking to use their wealth to buy bragging rights. You need to offer EVERY service they'd ever need (while remaining within the law). Pampering, serving, providing. Services, staff, pretty much everything "done for them". So that they can get on with the crucial business of being rich.

One thing puzzles me. Why is no one higher up in your organization telling you all this? Why is no one showing you the ropes?

Finding the super rich should not be that hard.
Ask your local experts:

- other realtors
- newspaper editors (especially social and life style)
- embassies
- business clubs
- private clubs

I agree with Gary. Buying among the super rich is based on different rules.

1) image and perception (here exclusivity is a huge differentiator )
2) high price is seen as attractive
3) is not about bargain hunting more about meeting expectations and then surpassing it.
4) use unique features and gadgets to differentiate yourself : secret tip : electronics and software are highly customizable and very unique
5) make the shopping process an experience

It is about Cialdini's laws of persuasion:

- give more (service) than expected,
- surprise with above offers
- use price as differentiator
- limit access and make your offer scarce to be attractive.

In short - be so exclusive and special that they come finding you. Make it hard for them without too hard to actually sell.

And publicity of course. Connect to the press to befriend a writer or editor so that they feature your home are absolute top of the line ... then the customers come finding you .

ThorstenStrauss.com