Question

Topic: Strategy

Fundraising: How To...

Posted by Anonymous on 2/10/2012 at 7:55 AM ET 500 Points
Hi friends,

Just a quick question:

Our (church) ministry would like to start a fund-raising campaign for our "slot" on Christian Television. We require about R 5000 (US$ 500) per month to keep us on the air.

We already have a lot of people interested in supporting us financially every month, but I would like to know what the best strategy would be to promote this campaign:

Should we say we need:
10 people @ R 500 per month?
25 people @ R 200 per month?
50 people @ R 100 per month?

We want to make it affordable so everyone can get involved, but we also don't want to make it affordable and thereby require lots more people?

What will be the best "strategy" to follow?

Or would you recommend something completely different than what we have thus far?

I hope to hear from you soon.

Thanks :-)

PS: US$ 1 = R 10 (South African Rand)
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/10/2012 at 8:33 AM Accepted
    You can offer "giving levels" - so people that wish to give R500 can do so, as well as those who can give R100. Don't think of how many people you need - think of the total amount of monies you need to raise. And you could use a thermometer image (https://www.fundraiserinsight.org/thermometer/) to show how much more you need to keep you on the air.
  • Posted by mgoodman on 2/10/2012 at 9:48 AM Accepted
    You might also consider giving some small thank-you gift for the larger donations. It can be as simple as a CD, a book, a coffee mug, a lapel pin, etc. It's mostly to encourage proud givers to move up to the next level of giving, and so they can demonstrate to their friends how committed they are to the cause.
  • Posted on 2/10/2012 at 10:41 AM Author
    Hi guys,

    Thanks for the feedback...From your responses, it is clear that I should offer multiple ways of supporting this cause and offer special "gifts" to those who do "Partner" with this cause...

    Just note that we have not started yet - we can only start once we have "Partners" who will contribute R 5000 every month.

    So now I need to spread the Word as to what we want to do and what the "benefits" would be to partner with us...

    I was thinking of sending out a Newsletter to all of our current friends and partners and to also produce a YouTube video, where I can (visually) introduce myself, our ministry and what we plan to do...

    What else should I be thinking about doing?
    Any other ideas, tips or thoughts as I prepare to "spread the word"?

    Do you perhaps know of other ways to "spread the word" online? In other words, how can I reach people further that the friends and partners we already have?

    Thanks so much :-)
  • Posted by CarolBlaha on 2/10/2012 at 10:59 AM Accepted
    I would do levels of sponsorship, platinum, gold, silver, bronze. They can donate at any level. Friends make a one time donation, but they are still acknowledged. WIth the higher levels of sponsorship, give them on air acknowledgment. NPR does a very good job at this.

    Start with your ministry to get the word out. Start small, with fundraisers. This will give you funding to get the word out and maybe a month or two of air time, so you can test support and grow from there.

    The best advice I got was to get your media sponsors first. They will assist in getting the word out.
  • Posted by SteveByrneMarketing on 2/10/2012 at 3:24 PM Accepted
    You might consider creating a facebook page as a quick and easy way to provide a central place to point folks to as you are "spreading the word". You can provide daily updates, progress reports and receive instant feedback on new ideas.

    Good luck,

    Steve
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