Question

Topic: SEO/SEM

Keyword Ideas For Video From A Cmo/dom Perspective

Posted by cathy on 8/18/2011 at 10:42 AM ET 125 Points
Hello Marketing Profs Community!

I've recently joined a video production firm and looking to launch an Adwords campaign. I have experience running one, but based on product, not service.

I'm working on search terms one would use when looking for video production. We specialize in developing videos as part of a marketing solution, be it for web content, overviews, testimonials, social media, etc. We also provide services for corporate and high-end events.

I've used the obvious: video production, web video production + geographic terms, etc., along with negative keywords. I will be developing appropriate/SEO-friendly/Quality Score friendly landing pages as well.

From a CMO perspective, what terms do you feel might be effective in getting clicks & conversions? You're the audience I'm looking to connect with, so I thought you would know best.

Thanks so much for your help!

Cathy
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/20/2011 at 10:39 AM Accepted
    I'd first focus on region (where you're targeting) and niches (your ideal client).

    Since there are lots of (corporate) video production companies, what adjective best describes you: inexpensive, high-end, effective, quick, etc.?

    Are your clients mostly looking for technology expertise (cameras & editing) or storytelling expertise?
  • Posted on 8/22/2011 at 7:52 PM Accepted
    I would also concentrate on local targeting such as Local product & Prtoduct Local. Much easier to rank in SEO and cheaper in SEM. Just my 2 cents

    https://hotwaterquotes.org
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