Know-How Exchange : Taglines/Names

Curvypear says "big hips." And it's not all that flattering. Why do that to yourself -- even if you minimize big hips? Better to suggest a BENEFIT rather than an insult.

Are you truly selling to all women of all ages everywhere in the world, or are you specializing in a demographic? If the latter, then ask these women (your prospective clientele) for their vote. It may be a great name for them or not - but you won't know until you ask them.

Curvy does imply a certain volume, so would be more oriented toward bigger women.

Maybe adding a tagline like "Silhouette Lingerie" to make it slimmer, even if it doesn't take away the original connotation.

Mikael
B2B Marketing

I am with the others.

Curvy to me implies a larger woman. Here is an online definition:
- curvy - (of a woman's body) having a large bosom and pleasing curves; "Hollywood seems full of curvaceous blondes"; "a curvy young woman in a tight dress"

Pear is often used as a description for a body type that is not flattering (though I think it might be more often used to describe men than women). Also found an interesting alternate meaning:
- pear shaped - means wide at the hips, a use that goes back to at least 1815, and one that can have either positive connotations (as in Venus figurines) or negative, depending upon the context.
- Another meaning is mostly limited to the United Kingdom, Ireland and Australasia. It describes a situation that went awry, perhaps horribly wrong. A failed bank robbery, for example, could be said to have "gone pear-shaped". Less well known in the US it generated some media interest when British politician Margaret Thatcher used the phrase[citation needed] in front of the world's press at one of her first meetings with U.S. President Ronald Reagan, with many reporters being unsure of the meaning of the term. The origin for this use of the term is in dispute. The OED cites its origin as within the Royal Air Force; as of 2003 the earliest citation there is a quote in the 1983 book Air War South Atlantic.[1] Others date it to the RAF in the 1940s, from pilots attempting to perform aerial manoeuvres such as loops. These are difficult to form perfectly, and are usually noticeably distorted—i.e., pear-shaped.

But "pear" and "pair" sound alike, and "pair" can be used to describe breasts, though not sure if this is positive or not.

In summary, not sure this name will come across positively by all - and may be consider an insult by some.

About "not quite sure 'curvypear' is an insult" ...

Here's a woman's perspective: It is absolutely unflattering and definitely has a negative association. Virtually everyone would assume it is a plus-sized brand dedicated to accenting an area no woman wants to accent. I seriously doubt anyone would want to buy something labeled "curvypear" and if your surveys show something different, I would have a long list of hard questions about your survey methodology and audience selection, because the results are not believable.

"Curvypear" is not something one would buy as a gift for someone else -- that would be insulting and hurtful.

In spoken form, anyone who didn't know you were speaking about a brand spelled p-e-a-r would assume you were talking about breasts, and in a decidedly sexist way. It's beer-joint talk that objectifies women, and such a brand would become a stand-up comedian's punchline in short order.

However, "Curvypear" is a wonderful name for a commercial orchard, fruit seller, or greengrocer, so by all means, sell your domain to someone in that business and choose a different name for your clothing line that is not so directly associated with negative associations.

When so many vote against "...Pear" , definitely it conveys a wrong message. Pear is delicious in taste but women may not be interested to be associated or compared with its shape. So, definitely consider alternatives.

Consider "Curvacy" (sounding like privacy !). It indicates curve and privacy.

sneekapeek