Question

Topic: Branding

How To Launch A New Brand Of Liquor

Posted by Anonymous on 7/15/2011 at 8:28 AM ET 25 Points
I am looking to launch a new brand of liquor. Can someone point me in the right direction for resources that outline the necessary steps to accomplish this? Are there professionals who can assist with packaging, outsourcing production and navigating the laws and other barriers to entry?

Thank you!
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RESPONSES

  • Posted by peg on 7/15/2011 at 8:43 AM Accepted
    You want to find the major liquor distributors that carry your category of liquor. They can give you basic advice about your category and point you to marketing consultants and attorneys who specialize in your field.

    Read the labels of competitive beverages to learn who the main distributors are in your category; then Google them to learn more.
  • Posted by Gary Bloomer on 7/15/2011 at 7:59 PM Accepted
    Dear Andy,

    If you do one thing this year to help your business, and to help your new liquor brand, contact Randall Montalbano at MonMark.

    Contacts, smarts, connections, experience, inside knowledge, understanding: Randall's got it all and more.

    I hope this helps. Good luck to you.

    Gary Bloomer
    The Direct Response Marketing Guy™
    Princeton, NJ, USA
  • Posted on 7/16/2011 at 7:28 AM Author
    Thank you for your responses. They are all helpful and will give me a place to start my project.
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