Know-How Exchange : Taglines/Names

*Let your feet win for a change (playing up the idea that while other parts of you may feel like you've won, try telling that to your feet after a race)

But that's prescription without diagnosis; I think it may be good to start with how these athletes would be interacting with your service: Would they go before the race? in the months leading up to it? immediately after? What benefit will they get: greater flexibility for the race? faster recovery?

I think articulating the value proposition up front (internally, or to elicit quality responses from this board) would make it easier to determine the right tagline.

Winning Doesn't Have To Hurt
No Pain. Your Gain.

Referring to the owner's running accomplishments is the wrong strategy. It has nothing to do with the benefit someone might realize if/when they become clients. You're much better off trying to tell them what important (and unique) benefit you deliver.

So first, what's the name of your business? Where are you located? What makes you different from, and better than, other massage therapists in your area? Why should a runner hire you (instead of someone else who appears qualified)?

From an ivory tower perspective, what you'd really like is to use the words your best clients use when they describe why they remain loyal to you. What do they say? Why do they keep coming back to you? Great taglines resonate with the target audience because they capture the words the target audience is using in their internal self-talk. You need to find out what those words are and use them.

We can help once you've done the homework. Otherwise our guesses are as good (or bad) as yours. It's the target audience you should be asking. Once you've done that, we can come up with a great tagline for you.

If you're into a light-hearted attention grabber as a tagline:

"Get the rub from a multiple marathon-winner who's been in your shoes!"

Word of caution: first investigate whether "get the rub" has a new-age negative connotation. You never know these days!

(BTW: If you like/use it...this one-time athlete, who is now physically pffffffft, could certainly use a massage, and this long-time marketing/PR professional, who is presently unemployed, could certainly use a job!)