Question

Topic: Taglines/Names

Need Help With Tagline

Posted by Anonymous on 3/21/2011 at 1:42 PM ET 500 Points
We have a new client in nonprofit housing. They gave a long list of themes, tag lines for their materials, However we are stuck on interpretation of them. We'd like to get some outside input.

Main theme is home:work. Now I initially thought work meant work place or graphic designer thought it meant actually working on houses and the client meant collaborating or working together.

We are looking for a tagline/slogan that more clearly says housing and collaborating. The organizations event is for all the agencies that support housing efforts, government agencies and the people in the community.

A few we had:
transforming Colorado communities
Working together or coming together to build communities


Event addresses housing and service providers to leverage funding, best practices, support, etc.

I'm also looking at brining in someone on elance to help brainstorm as client does not have budget for creative or copywriting.

Thanks in advance for your thoughts or wordsmith.
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RESPONSES

  • Posted by SteveByrneMarketing on 3/21/2011 at 2:14 PM Accepted
    Come Together. Come Build Communities.
  • Posted on 3/21/2011 at 2:25 PM Author
    Thanks PhilGrisolia4Results, I wasn't sure how much to give or if this was the right place to post this question.

    Here's the background:

    This is a nonprofit housing authority that puts on an annual conference. The attendees who come are from other housing agencies or government entities that provide services to individuals and families needing housing support. This could be Section 8, foreclosure prevention, financing, low-income housing, etc. They come to the event in particular to learn about new funding, changes to the laws, trends in the community and how to approach each, etc. It's an industry specific conference for those that help people with their housing.

    The organization gave the following statement to us: The Conference seeks models illustrating housing and support services at work strengthening communities. Additionally, the goal is to encourage housing entities to focus (work) on leveraging new funding sources and other resources in the current economic conditions.

    The need to work together in the housing community to maintain safe housing and communities.

    Hope that helps.
  • Posted by Jay Hamilton-Roth on 3/21/2011 at 3:30 PM Accepted
    A couple of ideas to consider:

    TheNonProfitName Presents: Housing $upport $olutions
    TheNonProfitName Presents: Latest Housing Support Strategies
  • Posted on 3/21/2011 at 8:49 PM Accepted
    Marci - this is a B2B kind of conference so you have to keep it very direct and simple. What I would do is come up with short descriptions and ask your client if the description is accurate, or misses something out. For your first try, show them:

    'Annual housing support conference: leveraging new funding sources.'

    Phrases such as 'building communities' are too vague and could refer to all kinds of services, so don't go there. If you need to add something about models, that can come after the main heading.

    Don't go to elance -- this kind of work needs personal references and meetings. If there is no budget for this vital marketing input, then someone has messed things up because this is front line stuff -- it sells the whole conference.

    Dear oh dear!
  • Posted by mgoodman on 3/21/2011 at 9:13 PM Accepted
    If the client doesn't have the budget then they shouldn't undertake such ambitious projects. I get kind of annoyed when clients say how important something is and then don't allocate the budget for it. It tells me they don't understand what's important.

    If they don't have budget for important stuff like copywriting, how are they going to afford production, advertising, facilities, etc.?
  • Posted on 3/21/2011 at 9:42 PM Author
    Thanks everyone for the feedback. Let me add that there are two pieces that are created for this event. A save the date and the program. The conference is basically the one state conference and folks mark their calendar and plan to attend. It's not a heavily marketed event nor are there materials with heavy copy. It's more that we as the design firm am trying to tie together a theme and slogan.

  • Posted by aperez on 3/22/2011 at 11:47 AM Accepted
    "Communities Under One Roof"
    "Building Communities and Shaping Futures"
    “Building Roots and Growing Communities”
    “Colorado Communities Collaborate”
    “A Collaboration of Communities”
    “The Colorado Housing Exchange”


    Hope this helps! (I like the first one)
  • Posted on 3/24/2011 at 11:51 AM Accepted
    Building stronger communities through smarter housing

    Building better housing through smarter resources

    Smarter resources. Better housing. Stronger communities.
  • Posted on 3/27/2011 at 8:26 PM Accepted
    Hi Marci,
    Here may be a creative yet straight Slogan & Title
    SLOGAN: Lets bring Better Homes to People!
    TITLE: Colarado State Confrence for Housing Agencies. (CSCHA)
    Hope this helps.
    Regards
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