Know-How Exchange : Taglines/Names

here's an example of a "designer feel" store in Georgia -

https://www.designerantiques.com/

How would you position your store relative to this store? Your target customers and competitive differentiation etc?

Steve

Who is your target audience? What do they consider when shopping for the kind of things you're going to be selling?

I'll bet if you could record all the things the target audience says when you interview them, there would be at least a dozen great ideas for your store name.

After all, the thing you want to do with the name is get your target audience to notice and trust you, right? Talk to them, or hire a market research professional to do it for you. You'll get better ideas from them than you will from us.

antique artistry
back in time
way back when
heirlooms

I absolutely agree with mgoodman -- listening to your customers as they talk about your store will produce the best naming ideas.

That said, once you've heard your customers talk, you may want to offer them names you like so they can tell you which of those names fits your store best. One idea for a name and explaining phrase:

ANTIQUES BY DESIGN
Home Furnishings, Artwork and Vintage Jewelry

If you're not open yet, you can still talk to people who are likely to purchase from you. Perhaps they are friends, interior designers, people in your "network", etc.

Are you looking for something like "Ye Olde Furniture Shoppe" or "(Furnished With) Panache"?

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