Question

Topic: SEO/SEM

How To Build A Link Strategy

Posted by Scott on 1/14/2011 at 7:03 AM ET 250 Points
hi there - link strategies come up time and time again as one of the more important ways to get up the listings on Google. I was wondering if there is anything on Marketing Profs about building a successful link strategy? Nothing jumped out at me (I'm convinced I didn't see an article or report entitled 'Build a successful link strategy'!)

If there is anything on the site I'd be grateful if you could please point me towards it.

Thanks a million - Scott
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  • Posted by modza on 1/14/2011 at 10:10 AM Accepted
    You'll forgive me if I'm brief on this topic, since it's one of the things I do for a living! There are several good sites for Search Engine Strategy (SEO), of which as you realize linkbuilding is a critical part, and they all have articles on the subject. (FYI, putting "Successful" in your search may have limited your results.) Search Engine Land, SEOMoz, Search Engine Watch, Search Engine Roundtable, and so on.

    Briefly, then: Google was founded on the idea that links in are an indicator of the value of a site. Now they include multiple factors in their algorithm (and Bing's), but quickly "quality" of link took precedence over quantity.

    You'll need links from sites that are part of your industry, sites that are general directories to the web, social directories that include reviews of sites by the public, blogs, and increasingly important: the entire social web, including Twitter, Facebook and the myriad other conversational sites, where the messages can include links.

    That's all there is to it! Links from quality sites relevant to yours.
  • Posted by Scott on 1/14/2011 at 10:31 AM Author
    Thanks Modza - all valid points certainly.

    I guess where I'm struggling is the nuts and bolts of how I get links back to my site from other related sites? I guess if I put some news item out there including a link, if that gets published with the link, that's one (hurrah!). if someone them likes that to their facebook, thats another (is it?) and if other publications pick up the release from that site, that could provide a whole lot more??

    And everything we put on our blog (www.card-commerce.com) is fed out to twitter, facebook and linked in)

    Am I hunting along the right lines?

    Thanks :-)
  • Posted by Scott on 1/14/2011 at 10:32 AM Author
    In fact, would the fact that I put my URL above, now be classed as an inbound link?
  • Posted by modza on 1/14/2011 at 10:42 AM Member
    Yes, it would, although some sites use "no-follow" to stymie such efforts, which is very annoying. And yes, if you "view source" here, you'll see that Marketing Profs is one of them.

    Yes, everything you're doing is useful. Some sites with directories of links ("resources" often) provide a form to fill out, while for others you just send an email to a webmaster asking that they consider you for a listing.

    It takes time to find sites that are relevant (what are the most important key words for your customers and prospects), to evaluate them for quality (Google Page Rank is certainly a key factor), and then to fill out forms or ask for the links or as you're already doing, submitting an article or perhaps a comment with a link.
  • Posted by modza on 1/14/2011 at 1:33 PM Member
    One more resource that just popped up on Wordtracker:
    Link building Q & A: https://ow.ly/3E26Y
  • Posted by Scott on 1/17/2011 at 8:40 AM Author
    Thanks Kathleen

    You said

    "You said that you have a blog - that's one way to get links to your website. Just make sure you're using the right anchor text (the words you use for the actual physical link)."

    But I guess that pre-supposes that I've done my SEO really well so that someone can find that article in order to link to it?

    useful 101 tips by the way

    Scott
  • Posted by Scott on 1/17/2011 at 10:27 AM Author
    Thanks dvogel. I'm coming round to the outsourcing idea myself! That said, I still like to know what those guys are doing when I do outsource so your information above is great thanks - Scott
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