Question

Topic: MProfs PRO Seminar Q&A

Seven Sins Of Landing Page Design With Tim Ash

Posted by Anne Burkauskas, MProfs on 11/9/2010 at 2:04 PM ET 1000 Points
Welcome seminar attendees! Continue the conversation started during the November 11 MarketingProfs PRO seminar. This is the place to post your questions or comments for presenter Tim Ash and for each other.

To all other KHErs: You're welcome to participate in this discussion too! Seminar attendance is not required.

SEMINAR INFORMATION:
The Seven Deadly Sins of Landing Page Design--on November 11 at 12pm ET
https://www.marketingprofs.com/marketing/online-seminars/328
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RESPONSES

  • Posted by Gary Bloomer on 11/10/2010 at 8:02 PM Member
    Here are a few things that spring to mind:

    1. No use of video or audio (or both).
    2. No social proof in the guise of a testimonial.
    3. No offer.
    4. No call to action "Do this then do that"
    5. No deadline or notion of scarcity.
    6. No sign up form.
    7. No upsell.
  • Posted by stephanie.cannon on 11/11/2010 at 1:35 PM Accepted
    Do you recommend developing landing page testing skill sets in-house or to look for a good partner to assist? Which saves time/money in the long haul?
  • Posted on 11/13/2010 at 5:30 PM Accepted
    Do you advocate using landing pages to segment the audience?

    Isn't it possible that landing page A might appeal to one segment (e.g., small business owners) while landing page B might appeal to another (e.g., corporate marketing people).

    It would be a shame to pick just one "winning" landing page because it generates more conversions, when a combination might be much more effective/profitable ... if it could segment your audience in a meaningful way up-front.
  • Posted on 11/15/2010 at 6:28 PM Moderator
    Tim Ash: Are you there?
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