Know-How Exchange : MProfs PRO Seminar Q&A

Most e-mail subject line scanners have a finger hovering over the "DELETE" key.I know I do. If a subject line does not grab my attention, it's toast.

Subject lines are vital, they need to be honest and truthful, they need to pique curiosity, and they need to create action: namely, the opening of the message.

There are no two opinions on this. The subject line should be compelling and forcible one to make the addressee open the mail. Powerful words are carefully chosen to make it sensible for the reader to further explore its contents. Anything too lengthy or offensive or monotonous is avoided. It must be positively provocative, though.

The decision makers, for whom the mail is meant, mostly are very busy. It is within the few seconds of their reading the subject line, they decide either to delete or open it. With so much mails in the inbox mostly we open that with the intention of first deleting the ones that we find useless from the subject line itself.

Further the subject line should be the essence of the content in the mail. That is, it should be relevant and should give a strong hint of what the actual content is.

Depending upon the effectiveness of the subject line, the reader would immediately open or reserve it for future reading or move it to important folder for future reading and reference or even may forward to others for whom it may matter.